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A Hearty Cup of Ingenuity.
Why did Tad Mallory choose to build his coffee roasting company in a brownfield building on the West End of Downtown Greenville? Why not? Tad's vision of what Downtown Greenville could become was as inspired as one of his gourmet roasts. Instead of constructing another commercial building, Tad, like many business owners in Greenville have, rehabbed a historic firehouse. The West End is better for it, and now Greenville's finer restaurants, foodies, and coffee connoisseurs rely on the West End Coffee Company for their fill of exceptional "home-roasted" coffee.
More about the West End Coffee Company
West End Coffee's renovation of a once-dilapidated brownfield building is yet another example of what embracing the inherent character and history of Downtown Greenville can create.
West End Coffee’s transparent manufacturing process is truly something to see. And something for visiting business owners to remember. Trust your vision. You never know what ingenuity will brew up.