The agency expanded into a neighboring twin building in 2000. Erwin-Penland’s main conference room is nicknamed “Central Park.” Yet another agency conference room. Great minds need many places to think alike. Well-laid plans: A team discusses the direction of a project. The western facade of Erwin-Penland’s newest building. One of Erwin-Penland’s modern employee cafes. Central Park at rush hour: An agency-wide meeting at Erwin-Penland. Joe Erwin wanted his agency to have a fire pole. Thanks to building codes, he ended up with this more-than-worthy substitute. Originally built in 1922. Erwin-Penland’s home since 1986.

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Write. Draw. Create. Downtown.

A Downtown Greenville fixture for twenty-three years, Erwin-Penland, a Hill Holiday agency, is the largest advertising agency in South Carolina. The agency represents a number of international clients, including Michelin and the BMW Performance Center.

Erwin-Penland and Downtown Greenville share a mutually beneficial relationship. Erwin-Penland's creative spirit and outstanding success contributes to Downtown Greenville's expansion, and Downtown Greenville's newly restored charm and modern thinking appeals to the types of clients and creative employees that are a necessity for Erwin-Penland's continued success.

More about Erwin-Penland

Joe Erwin, Erwin-Penland’s co-founder and President, has a saying that reflects the efforts that have led to Downtown Greenville’s success: “Do what’s right, and do it the right way.”

"People enjoy Erwin-Penland’s space, and they enjoy the extension of the creative space that is Downtown Greenville. We are a reflection of this town, open, airy, inviting. Erwin-Penland and Downtown Greenville are a company and a community that are more about ‘we’ than ‘me’."
- Joe Erwin, President, Erwin-Penland